Kerstin Eichmann spent the last 10 years working for various industries such as Advertisement , FinTech/Banking, and Software / IT together with companies such as BBDO, Fidor Bank, and Microsoft focusing on transformation and innovation. Before joining innogy in January 2017 as lighthouse lead machine economy, she was the manager of the technical evangelism team of Microsoft GmbH Germany. Prior to that she has been Product Lead of Fidor Bank where she supervised the implementation of bitcoin.de into their payment wallet. This was the time when she got excited about bitcoin back then in 2012. Her focus at innogy innovation hub is in shaping the future of the fourth industrial revolution by investing in decentralized technologies.