Coming from a background in audio engineering, Marcel founded his first media company in 2015. They developed an ad-server-plattform and an algorithm for programmatic DOOH media camapigns which was presented at CEBIT as Best Practice in Digital Transformation by Telekom Deutschland GmbH. In 2016 Marcel sold his company shares to work on decentralized use cases. One year later he started at Orbit Logistics Group as Head of Business Development to create new use cases especially for the chemical pharmaceutical industry and supply chain, which led to the position as CEO at AZHOS AG.