Mom.life is a social network and messaging platform for moms, which already boasts over a million members. It is one of the most engaged mobile apps in the world in any category with an average of 60 minutes in-app time per user per day, and the largest social content generation platform in the parenting vertical globally with over 30,000 user posts per day. Mom.life has advertising revenue from over 100 international companies. Mom.life uses blockchain technology to reward members with Bloom tokens that will have value in fiat currency, ceding the ads monetisation to the users who help develop and grow the community. Members already use the token to reward each other for content and support and to purchase digital goods from mom.life, and they will also be able to spend Blooms in the mom.life marketplace and in peer-to-peer commerce. Mom.life was developed by the founders of BabyBlog, the leading European online community for parents.